THE LOUNGE

An uncensored and unconventional blog about the life and business(es) of a creative entrepreneur. Cocktails are always recommended.

Stop playing by the rules.

Stop Playing By The Rules

By Jen Basford

The happiest and most successful people in the world weren’t the ones who followed the rules. They were the ones who challenged them.

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Cocktails and Conversations

Cocktails + Conversations

By Jen Basford

Our monthly cocktail club. Sort of like a book club, only with cocktails and creatives. This month’s recipe: Feels Like Summer.

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Building the Unconventional: Serenity Now

Building the Unconventional: Serenity Now

By Jen Basford

Talking about websites can make almost any creative cringe. Thankfully, you guys have us. I mean Nancy. This is her area of expertise. I’ve got the Xanax.

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Building the Unconventional: Fight Club

Building the Unconventional: Fight Club

By Jen Basford

We were ready to launch our community and empower a small group of leaders. What could go wrong? In a word, everything.

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Building the Unconventional: You can't be all things to all people

Building the Unconventional: You Can’t Be All Things To All People

By Jen Basford

No one can successfully target everyone, or they will end up reaching no one.

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Building A Business: First Things First

Building the Unconventional: First Things First

By Jen Basford

The hardest part about prioritizing when working with a partner or team is deciding what to do first. I recommend starting with cocktails.

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Building A Creative Business

Building the Unconventional: The Cut

By Jen Basford

It was time to bring all of our projects together and ‘connect’ them under one roof. So how did we determine what made the cut?

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Building the Unconventional: Pivot...Pivot...PI-VOT!

Building the Unconventional: Pivot…Pivot…PI-VOT!

By Jen Basford

As creative entrepreneurs we’re no strangers to starting businesses from scratch. But it was time for us to pivot.

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