The Unconventional Creative

A collaborative community for unconventional thinkers and creative entrepreneurs.

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Go Behind the Scenes

Our blog series Building the Unconventional takes you behind the scenes of building a creative business from scratch.

The Blog

The Lounge is a blog where I write about anything and everything to do with the life and business(es) of a creative entrepreneur.

It is a place for creative thinkers who are always starting something new, and are serious about their side projects. And their cocktails.

You’ll find a wide range of topics here but there are two key themes they all have in common: they are Uncensored and Unconventional.

So if you are easily offended, you are in the wrong place.

Check It Out

Join the Conversation

Join Our Facebook Group

Community has always been vital to the success of everything we’ve done. Our goal is to be part of the conversation in order to empower, involve, engage and connect with a diverse audience of creative thinkers such as yourself.

If you’re looking to surround yourself with driven entrepreneurs who have one thing in common - that they are not common - then you’ve found your home.

We'd like to invite you to join the Unconventional Creative Facebook Group and be part of the conversation.

An Online Book Club

for Creative Entrepreneurs

Cocktails + Conversations

Cocktails + Conversations is a free monthly online book club for creative entrepreneurs and unconventional thinkers.

Check out the latest

Building the Unconventional: You can't be all things to all people

Building the Unconventional: You Can’t Be All Things To All People

By Jen Basford

No one can successfully target everyone, or they will end up reaching no one.

Building A Business: First Things First

Building the Unconventional: First Things First

By Jen Basford

The hardest part about prioritizing when working with a partner or team is deciding what to do first. I recommend starting with cocktails.

Building A Creative Business

Building the Unconventional: The Cut

By Jen Basford

It was time to bring all of our projects together and ‘connect’ them under one roof. So how did we determine what made the cut?

Building the Unconventional: Pivot...Pivot...PI-VOT!

Building the Unconventional: Pivot…Pivot…PI-VOT!

By Jen Basford

As creative entrepreneurs we’re no strangers to starting businesses from scratch. But it was time for us to pivot.

"We're driven by the pursuit of new ideas.
We aren't looking to 'keep up with the trends' - our job is to invent the future and lead the way."

-   Jen Basford, Co-Founder and Chief Executive Mixologist

Free Influencer Marketing Strategy

FREE Influencer Marketing Strategy

Sign up and we'll send you our FREE Influencer Marketing Strategy for creative entrepreneurs.

We solemnly promise not to sell your email to terrorists, porn sites, or the annoying kid from 3rd grade who always used to ruin it for everyone (we're looking at you, Steve).

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