“I seriously can’t handle this anymore… let’s bounce.”
You know the feeling. It’s almost painful.
Your 5th grader forgot to mention that there were 37 acts before hers in the All School Talent Show.
Or perhaps you’re sitting on cramped metal bleachers facing the blazing hot sun as you watch the opposing team throw their 8th unanswered touchdown in the first quarter of the game.
So you bounce.
Because no one wants to hang around just hoping for something interesting to happen.
And I hate to break it to you, but that’s exactly how your readers feel when they come to your website.
Or open an email from you. Or see a post on social media. Or… well, you get the idea.
When it comes to content, your audience has the attention span of a gnat.
So how do you get their attention and keep them interested?
Give your reader a sample of your content before they commit.
Think about it - what’s the first thing you do when you come across something new online?
You scan the copy to see exactly what you’re in for.
And guess what? Even your most obsessed fans do that, too.
So here’s a tip:
Give them something to latch onto while they’re scanning.
Think of it like a speed bump that makes you slow down long enough to look around.
Subheads hook your reader and let them scan your copy.
Which breaks it up into bite-sized, digestible chunks.
And when you’re creating great content, no one stops at just one bite.
Subheads force you to use simple, concise sentences to control how your reader scans your content.
Which helps to keep them engaged, and coming back for more.