The Unconventional Creative

A collaborative community for unconventional thinkers and creative entrepreneurs.

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Go Behind the Scenes

Our blog series Building the Unconventional takes you behind the scenes of building a creative business from scratch.

The Blog

The Lounge is a blog where I write about anything and everything to do with the life and business(es) of a creative entrepreneur.

It is a place for creative thinkers who are always starting something new, and are serious about their side projects. And their cocktails.

You’ll find a wide range of topics here but there are two key themes they all have in common: they are Uncensored and Unconventional.

So if you are easily offended, you are in the wrong place.

Check It Out

Join the Conversation

Join Our Facebook Group

Community has always been vital to the success of everything we’ve done. Our goal is to be part of the conversation in order to empower, involve, engage and connect with a diverse audience of creative thinkers such as yourself.

If you’re looking to surround yourself with driven entrepreneurs who have one thing in common - that they are not common - then you’ve found your home.

We'd like to invite you to join the Unconventional Creative Facebook Group and be part of the conversation.

An Online Book Club

for Creative Entrepreneurs

Cocktails + Conversations

Cocktails + Conversations is a free monthly online book club for creative entrepreneurs and unconventional thinkers.

Check out the latest

Content and Copywriting Tip

Copy Tip #4: Swipe Right…

By Jen Basford

It happens to everyone, and can leave you feeling frustrated and inadequate. Here’s how to avoid it in the first place.

Content and Copywriting Tip

Copy Tip #3: Go Fish

By Jen Basford

Stories connect you to your audience, but how do you get them interested in what you have to say in the first place? Like this.

Content and Copywriting Tip

Copy Tip #2: Oh Yeah? Prove It…

By Jen Basford

I hate to break it to you but your audience doesn’t believe you. You need to prove it, and here’s how to do it.

Content and Copywriting Tip

Copy Tip #1: Tell Me A Story

By Jen Basford

It’s a tough pill to swallow but you need to face reality: if your copy is boring, your readers are going to check out. Here’s how to fix it.

Morning Routines for Creative Entrepreneurs

Morning Routines for Creative Entrepreneurs

By Jen Basford

Is a morning routine really that important? The short answer is YES, and here’s why.

Pineapple Rosemary Elixer Cocktail

The Pineapple Rosemary Elixer

By Jen Basford

My Aunt Sue had just ONE request for her funeral last year. Challenge accepted.

"We're driven by the pursuit of new ideas.
We aren't looking to 'keep up with the trends' - our job is to invent the future and lead the way."

-   Jen Basford, Co-Founder and Chief Executive Mixologist

Free Influencer Marketing Strategy

FREE Influencer Marketing Strategy

Sign up and we'll send you our FREE Influencer Marketing Strategy for creative entrepreneurs.

We solemnly promise not to sell your email to terrorists, porn sites, or the annoying kid from 3rd grade who always used to ruin it for everyone (we're looking at you, Steve).

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