The Unconventional Creative

A collaborative community for unconventional thinkers and creative entrepreneurs.

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Go Behind the Scenes

Our blog series Building the Unconventional takes you behind the scenes of building a creative business from scratch.

The Blog

The Lounge is a blog where I write about anything and everything to do with the life and business(es) of a creative entrepreneur.

It is a place for creative thinkers who are always starting something new, and are serious about their side projects. And their cocktails.

You’ll find a wide range of topics here but there are two key themes they all have in common: they are Uncensored and Unconventional.

So if you are easily offended, you are in the wrong place.

Check It Out

Join the Conversation

Join Our Facebook Group

Community has always been vital to the success of everything we’ve done. Our goal is to be part of the conversation in order to empower, involve, engage and connect with a diverse audience of creative thinkers such as yourself.

If you’re looking to surround yourself with driven entrepreneurs who have one thing in common - that they are not common - then you’ve found your home.

We'd like to invite you to join the Unconventional Creative Facebook Group and be part of the conversation.

An Online Book Club

for Creative Entrepreneurs

Cocktails + Conversations

Cocktails + Conversations is a free monthly online book club for creative entrepreneurs and unconventional thinkers.

Launching August 1st, 2019.

Check out the latest

Morning Routines for Creative Entrepreneurs

Morning Routines for Creative Entrepreneurs

By Jen Basford

Is a morning routine really that important? The short answer is YES, and here’s why.

Pineapple Rosemary Elixer Cocktail

The Pineapple Rosemary Elixer

By Jen Basford

My Aunt Sue had just ONE request for her funeral last year. Challenge accepted.

Life With A Dog

Friday Faves: Here’s To Feelin’ Good All The Time

By Jen Basford

If anyone is on the fence about getting a dog here’s how my day went yesterday with Peace the Puppy.

The Sidecar

The Sidecar

By Jen Basford

This month’s cocktail is one of my all time favorites. And also, I probably shouldn’t be allowed on Pinterest without supervision.

Audrey Case

Friday Faves: Never Say Never (Again)

By Jen Basford

Never say ‘never.’ Also don’t take advice from me, you’ll end up drunkover in LA. Lesson learned. Again.

Rosemary Maple Bourbon Smash

Rosemary Maple Bourbon Smash

By Jen Basford

This month I got in some practice for my cocktail garden with container gardening. It went just as you imagine. And also, there’s a cocktail in here.

"We're driven by the pursuit of new ideas.
We aren't looking to 'keep up with the trends' - our job is to invent the future and lead the way."

-   Jen Basford, Co-Founder and Chief Executive Mixologist